Hi! I’m Morgan,

A photo of Morgan Shada, a woman with curly brown hair, smiling, wearing a denim shirt, standing indoors with a plant and a door visible in the background.

UX content strategist and writer with 15 years experience.

I create scalable, intuitive experiences that instill user confidence.

Projects

About Me

  • San Francisco-Based and Open to Remote or Hybrid Work

  • BA in Journalism and Political Science (University of Minnesota)

  • UX Writing (UX Content Collective) and Digital Accessibility (edX) Certified

Outside of work I love spending time in Golden Gate Park, hiking as much as possible, and exploring the Bay Area when I’m not visiting or traveling with friends and family.

Testimonials

I’ve worked with Morgan for over five years at Gap Inc, and I honestly don’t know how she does it. As our UX writer-of-one, she’s in every meeting, every chat, every project. We used to joke that she’d been cloned. She somehow keeps
up with it all, shifting between brands, voices, and priorities without ever missing a beat.

She also played an immense role in shaping our team culture. Even when things got hectic or priorities shifted, she always found ways to bring people together and keep things human. She’s hilarious, unafraid to ask hard questions,
and knows how to command a room. She could easily write copy by day and MC the Emmys by night and she’d smash
them both.

Megan Scannell, Sr. UX Product Designer

Morgan brings a delightful efficiency to her work that makes collaborating with her a real pleasure. She has a notable
skill in crafting copy, a talent that subtly shines through in each project she undertakes.

Beyond her professional acumen, Morgan's nurturing persona truly stands out. She has a genuine regard for her team, which speaks volumes about her character. Coupled with this is her gentle assertiveness - she articulates her own ideas and advocates for others with a respectful and considerate approach. The combination of these qualities makes Morgan a cherished member of our team.

Curry Du, UX Designer

Expertise

Top Skills

  • Conversation Mapping

  • Copy Mapping/Messaging Hierarchies

  • Editing

  • Figma & Miro

  • Guideline Documentation

  • Microcopy

  • UX Content Strategy

  • UX Research Enablement

  • UX Writing

  • Voice & Tone

Soft Skills

  • Communication

  • Cross-Functional Collaboration

  • Empathy

  • Inclusivity

  • Organization

  • Problem-Solving