Morgan Shada morgan.shada@gmail.com

UX Content Strategist and Writer linktr.ee/morganshada.com

Experience

  • Lead initiative-wide content strategies and daily copy needs across multiple product teams driving consistencies and user confidence as seen through time-on-task and conversion measurements.

  • Own generative AI voice and tone training for multiple customer-facing projects, partnering with Data Science teams to define and execute best practices while maintaining brand authenticity.

  • Elevate content guidelines including tonal map, messaging hierarchy and org-specific uses; driving consistency and adoption of best practices across brands, channels, and products.

Gap Inc. San Francisco, CA

Sr. UX Content Strategist 2021-Present

Education

B.A., Political Science

B.A., Journalism

Introduction to Digital Accessibility

UX Writing Certification

  • University of Minnesota, Twin Cities

  • The World Wide Consortium

  • UX Writers Collective

Additional Information

Familiar with Figma, Miro, various AI platforms, NYTimes, Chicago and AP Styles.

  • Collaborated with UX designers, researchers, developers, and product managers across loyalty, site, native app, and store channels to craft an experience that limits friction and drives customer confidence online and in stores.

  • Combined resources to create robust UX content guidelines while raising awareness, leading to further efficiencies and consistencies across channels.

  • Worked with other digital teams including customer service to improve the customer experience through email communications, SMS, and more.

UX Content Strategist 2020-2021

Social Media Marketing Certification

  • University of St. Thomas, Opus College of Business, Executive Education

  • Inspired customer awareness and use of program features through targeted UX copy.

  • Worked with internal and external partners to create dynamic email elements to personalize an engaging dialogue for loyalty members based on their past interaction with Gap, Inc.

Lifecycle Marketing Manager 2018-2020

  • Managed digital content creation and realigned as needed given changing priorities and resources.

  • Engaged with customers and drove enrollment through digital and traditional storytelling, either direct to the participants or through customer employers.

  • Owned customer communications as part of integrated communications team supporting internal, external, sales and partner content development and comprehensive branding.

WageWorks San Mateo, CA

Marketing Manager 2017-2018